The Office Hours Interview w/ Ernest Wilkins

Office Hours Podcast #3:

-Stop playing Devil’s Advocate. (0:00)

-How much does a pro website actually cost?  (6:47)

- A feature on Lil Nas X’s Old Town Road feat. Uproxx editor Aaron Smarter and the  only man truly qualified to talk about the intersection of rap x country, Cowboy Troy. (Great timing too, since the Old Town Road remix featuring none other than BILLY RAY CYRUS dropped this morning) (11:50)

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This week, we talk about playing Devil's Advocate, debut a BRAND-NEW segment about strategy and get to the bottom of a recent controversy on the Billboard Country Music charts

This week, we talk about playing Devil's Advocate, debut a BRAND-NEW segment about strategy and get to the bottom of a recent controversy on the Billboard Country Music charts

As Ernest prepares to board a flight to Vegas for his bachelor party, he shares 3 of his favorite books about content creation and management.

As Ernest prepares to board a flight to Vegas for his bachelor party, he shares 3 of his favorite books about content creation and management.

If you’re sitting at the office wondering who anyone on that festival lineup is, this one’s for you. Stay tuned to the end for a homework assignment, it's not game over just yet.

If you’re sitting at the office wondering who anyone on that festival lineup is, this one’s for you. Stay tuned to the end for a homework assignment, it's not game over just yet.

Testing something this week: This is the first stab at an audio version of this newsletter. We built a content studio at Mess and this is the first thing we’ve recorded in our new audio room. Odds are, this will open up opportunities to do some audio interviews or just some quick content if I’m traveling or something.

Know that weird feeling you have when you used to be able to recognize every name on a festival lineup (or at least to the fourth row) and now you’ve maybe heard of one or two artists and you can’t figure out when things changed?

Ever wonder why advertising & marketing companies that are selling products to 18-year-old demographics spend so much $ on campaigns featuring talent that was popular 10 years before the demographic was born?

This week, I talk about a concept that I’m dubbing — for lack of a better option right now — “cultural fossilization”.

YOUR HOMEWORK THIS WEEK:

Read about how your music tastes change as you age!

GQ under Will Welch has been killing it so far. So much heat over the past few months, here are a few of my faves:

An interview with designer Sid Mashburn (If you haven’t heard of Sid or his wife Ann’s womenswear line, get familiar!!!!!!)

The Oral History of Virgil Abloh

An interview with Union LA founders Chris Gibbs and Beth Birkett, “The First Family of Streetwear”.

TUNES:

106.9 WQRL SATURDAY NIGHT

The fake radio station in my head has a new playlist! It’s a lot of Northern Soul, Modern Soul and early ‘80s Funk.

USE THIS PLAYLIST FOR:

Cleaning your house

Working

Commuting

Pretending you have more taste than you do

OFFICE HOURS: ATLANTA

There won’t be a newsletter next week because I’m hosting my first Office Hours hang of 2019. If you read this newsletter and live in Atlanta, Georgia (or love someone who does), Thursday, March 21st at Monday Night Brewing’s The Garage. I’m touching down around 4pm. If you missed the first issue of this newsletter, you might not know that the idea came from several years of casual hangs in various cities. Here’s the general concept:

I’d love to see you if you’re able to make it. Follow me on Twitter for more updates.  

This is a public episode. Get access to private episodes at officehours.substack.com/subscribe