In Stream 115 of The Offline Network, we look at what it takes to build in each of these markets: how a consumer brand earns trust when the category itself is new, how a deep tech company sells into cautious industrial buyers, what founders learn from staying close to production, and how each of them decides what to build next.
Guests for today:- Sanjana Rishikesh | Founder, Cosmos Diamonds
Sanjana Rishikesh is the founder of Cosmos Diamonds, a Bengaluru-based jewellery brand built around lab-grown diamonds. She trained as a designer at the National Institute of Design and started the company after finding the diamond buying process opaque while shopping for her own wedding jewellery. Cosmos Diamonds sells fine jewellery direct to customers, with a focus on transparent pricing, heritage-inspired design and a buyback policy on its pieces.
- Aniruddha Banerjee | Co-founder, SwitchOn
Aniruddha Banerjee is a co-founder of SwitchOn, a Bengaluru-based company that builds AI software for visual quality inspection in manufacturing. He started the company with Avra Banerjee after engineering roles at Nvidia, Samsung and other hardware firms, where he saw how much factory inspection still relied on manual checks. SwitchOn's platform, DeepInspect, uses computer vision and edge AI to detect surface defects, verify printed codes and flag assembly errors on production lines, and is used by manufacturers across automotive, pharma and consumer goods.