In this episode:

• The story of how Dole’s 1925 national recipe contest launched the pineapple upside-down cake craze
• How pineapple went from a symbol of wealth to the star of every mid-century recipe
• Why Dole’s brand pillars of Quality & Excellence and Health & Wellness made recipe content a perfect brand fit
• What this story teaches modern entrepreneurs about inspiring customers to use what you sell instead of just promoting it
• How to invite your audience into co-creating content and finding joy in your marketing

Connect with Raquel:

✨ Book a free discovery call to clarify your brand and content strategy here: https://calendly.com/raquel-vignettebrandstudio/discovery
📸 Follow @raquel.furman for creative branding inspiration (instagram.com/raquel.furman)