The NBA sells NFT’s. Digital files of highlights on the courts. Most people don’t understand what an NFT really is … Jeff could tell you its unique blockchain digital asset, and regurgitate all the technical jargon, but Jeff has no clue what an NFT is.

What he does know is that at the same the NBA is leaping into the digital future, they’re also rooted deep in the past, keeping precious videotape of great moments, locked in an actual nuclear bunker.

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