What happens when you take the chicken out of the egg? Find out on this call with Vinita Choolani, CEO and founder of Float Foods, the Singapore-based foodtech company that just commercially launched this Earth Day the OnlyEg brand, Asia’s first, award-winning, plant-based whole egg (white + yolk) and the brand’s first product: OnlyEg Shreds. We talk about unlocking the unmatched ecosystem support in Singapore, what makes OnlyEg the “egg for all”, going global, and leadership at a fast-growing deep tech startup.
(01:20) Paulo introduces Vinita;
(02:00) Genesis of Float Foods;
(04:39) 2020 Plant-Based Landscape in Singapore and Float Food’s opportunity;
(06:09) Leveraging Singapore’s unmatched resources;
(07:51) How Vinita met Yinglan;
(08:58) What is it about OnlyEg?;
(10:03) Optimizing the experimentation process;
(11:29) Biggest misconception about plant-based consumer adoption;
(12:34) The importance of reaching price parity for eggs;
(13:22) Navigating global supply chain challenges to scale;
(14:35) Branding OnlyEg as the “egg for all”;
(15:40) Teambuilding at Float Foods;
(17:10) Leadership learnings from scaling a biotech company to seven markets in two years;
(18:00) OnlyEg white winning global awards;
(19:29) Rise of plug-and-play set-ups for foodtech startups;
(21:07) Profitability in foodtech;
(22:48) Float Foods in the next five years;
(23:25) Rapid Fire Round;
About our guest
Vinita Choolani is the Founder and CEO of Float Foods. She is also the Director of FINEX Holdings, a majority shareholder in INEX Innovate, a leading women's healthcare company based in Singapore. Vinita helped build INEX Innovate from the ground up to become one of Asia's leading women's innovation healthcare companies. Vinita has had more than a decade experience and specializes in establishing distribution networks and commercialization for products across, not just Asia, but globally as well. Vinita is also the co-founder and board member of Project Smile, which is a not-for-profit initiative offering financial assistance to women in Singapore.
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The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.