In this episode, I discuss the main factors behind cannibalization. I talk about why it matters to identify the right cause, and how that gives you the right course of action to fix the problems.
In this episode, I discuss why you should be focused on creating quality content, and how to do so by eliminating mistakes in some of the common areas people go wrong.
In this episode, I discuss how the indexing pipeline works and why crawling is one of the biggest areas that can cause issues. I then help you identify if you are having crawl issues on your website and what you should do about them.
In this episode, I discuss the difficulties websites are facing today with the f-pattern, potentially losing you over 1/4 of visitors to your website. Instead, I talk about a better alternative, known simply as the layer-cake pattern.
In this episode, I discuss three important information retrieval methods that are used by search engines that you can use to your advantage for SEO right now.
In this episode, I discuss some of the tidbits of information that have been uncovered during the recent 'Online Platforms & Market Power' hearings. I talk about some of the possible implications we can infer from the documents, and give my own personal view on the subject.