Content marketing is an essential tool for businesses of all sizes and in any industry. It is designed to create meaningful relationships between the company, their customers, and potential customers.

Unfortunately, content marketing is not a “set it and forget it” task; instead, it must be a consistent effort and regularly evaluated in order to maintain its effectiveness. This kind of evaluation allows businesses to make sure that the content they are creating resonates with their target audience and drives them towards making a purchase.

On this episode, Erika Montgomery joins use to talk about planning your content marketing.

Erika is the President and CEO of Three Girls Media. She spent 18-year in a broadcasting career in the San Francisco Bay Area before transitioning to public relations and marketing. In 2005 Erika launched Three Girls Media, a personalized PR and custom content marketing agency. The firm specializes in working with companies of all sizes worldwide.

Find Erika at threegirlsmedia.com