More Perfect Marketing

The One About Connecting & Engaging With Customers Through Stories (with Deirdre Tshien)


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Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful.

In this episode, we dive into all of this with Deirdre, Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.

She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.

With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

Check out Capsho

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More Perfect MarketingBy David Baer

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