"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?

At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.

In this episode we explore the different reasons businesses want new websites and the common mistakes they make when redesigning their online presence.

Our guest, Kathryn Smith, is an eCommerce consultant based outside of Atlanta, GA. She helps small businesses and entrepreneurs launch websites and grows their online businesses. She is the founder of Walton Birch and the co-founder of Black Lady Business School.

Find Kathryn at waltonbirch.com or @krs_consulting on Instagram