Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it.

David Foley is a lifelong marketing and advertising practitioner with special expertise in database/direct marketing.

David can be found at https://85percentopenrate.com