Email marketing is a powerful tool for businesses to reach their customers and prospects. It can be used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand.

With email marketing, you've got lots of choices about how to structure your content and campaigns. Some marketers like to be clever. Others like to be gimmicky. But in today's episode, we're discussing the value of simply being genuine and human in your writing with emails that are relevant and provide value to the reader will help build trust with your audience.

To help guide us in this conversation is Jeff Felten, a copywriter turned email marketing strategist who helps service-based professionals hustle less for leads and build armies of loyal fans.

In 10 yrs of marketing experience, Jeff has written thousands of marketing emails and hundreds of web pages - driving more than $1M in revenue for clients.

Find Jeff Online:

www.contentremedy.co

On Twitter @HeyJeffFelten