Search engine optimization is a complex topic. For instance, there are lots of different techniques, strategies and tips that you can make use of. Some work better than others. Others are great but will only work in specific situations or for certain website types. So there really is no wonder why this topic tends to confuse a lot of people.

In this episode, we welcome SEO expert Joe Balestrino, who sheds some light on how to think about traffic from search engines both more broadly as well as more strategically.

You can find and connect with Joe at joebalestrino.com