This week I had the pleasure of chatting with Emily Minion, the founder of Chelsea King. Which if you don’t already know, is a Canadian hair accessory brand that has mastered the scrunchie. I’ve been wearing them daily and I’ll never go back to a normal hair elastic again.

What started out as a hobby making pieces for her daughter, has turned into a growing empire. Chelsea King scrunchies have been seen on women all over North America, including Jillian Harris & Alessandra Ambrosio - and even graced the pages of People Magazine.

Chealsea King is proof that you don’t need to reinvent the wheel when it comes to launching a brand. As my friend Riley would say, you can do things that have been done before, because you will bring your own magic.

So tie your hair back in that scrunchie and grab a seat in the sun - so happy to have you here for another episode.

Shop Chelsea King :

www.chelseaking.shop

Instagram:

@shopchelseaking