If you’re listening to this episode you may want to keep an eye over your shoulder. Like most of us I regularly fall into the abyss of YouTube, watching video after video after video. My taste for videos changes from day to day, but my thirst for horror is never dehydrated. There are so many creepy cases on the internet so you are left with millions of videos to choose from, and this is where I learnt the creepiest digital marketing trick of all. Every creepy murder video you watch online is doing this and you don’t even realise it.