Here are three things you’ll learn in this episode:

1. Growth doesn't always feel like success — Even when an agency is thriving, the internal experience can feel overwhelming without proper systems in place.

2. Standardized processes, like creative briefs, are essential — They reduce miscommunication, enable scalability, and make outsourcing more efficient and consistent.

3. Intentional decision-making is key when scaling — Whether it’s deciding to outsource or managing internal workloads, having clear criteria helps remove emotional bias and promotes sustainable growth.

About Jessi Bruton and Reputation Ink:

- Website: http://rep-ink.com/

- LinkedIn: https://www.linkedin.com/in/jessibruton/

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