If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think...

The truth is, you already have the right audience. The product or service itself isn't the problem either. The problem might be that you don't have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have.

In this episode, Macy and Loy talk about what product knowledge is (it's way more than you think), why it's important and how to gain it!