This One Time in Real Estate...

The One Line That Eliminates Buyer Regret


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We have one line that our agents are using that eliminates buyer regret in this competitive market. You definitely don't want your buyers to miss out on a home they really wanted and to feel like they could have done more to get it.


"If you heard the home sold for X, would you say I would have paid that. Or are you comfortable with the current offer we've drafted at Y price?"


If they say no, then you know that the offer you've drafted is a strong as you can make it and it's in the seller's hands. If they say yes, then it's time for a follow up conversation to maybe adjust the offer before sending. At the end of the day, it helps the buyer put their offer into perspective and solidifies what their comfort price is.


Get out of sales and into curiosity. Meet people where they're at. Help them self-discover their motivation, comfort level, and what they're willing to pay. A trusted real estate advisor obviously brings their market knowledge and expertise to the working relationship, but a big part of being a great agent is your ability to lead your clients to self-discovery.

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This One Time in Real Estate...By Mark Gellman

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