The words ‘design’ and ‘design thinking’ have joined the list of the ‘buzzwords’ of the decade, being thrown around in summits, workshops, conferences and even in the office’s small break room. It’s to reckon, though, that not everyone using these terms fully understands what they stand for. 

This TechTalk is a sort of 101 introductory episode to revisit and discern what design and design thinking are and, in addition, it gives us room to introduce business design and how important it is for the future of the consulting business. Our guest is Sherif Labib, Senior Business Designer at PwC Luxembourg.