This isn't the first time a guest has emphasized the power of having a targeted, qualified prospect list for marketing and sales. However, in this episode, you'll meet Darin Garman, who brings a fresh perspective. While it might seem that Darin is simply in the commercial real estate business, he has redefined the approach to buying and managing multi-unit residential properties in Iowa, USA, the Heartland of America.

Darin has built the largest residential real estate portfolio in the region and developed a unique business model. In our conversation, he shares how the business concept evolved and highlights the crucial role of lists in its success. Darin’s "One Thing" is a strategy that can be applied to any business, across all categories and industries.

You can watch the podcast on YouTube at: https://youtu.be/KKewdMfbZ3c?si=kQhKt8cWPQ4elU94

For entrepreneurs, being on the lookout for new ideas is essential to staying competitive and innovative in an ever-changing business landscape. The commitment to lifelong learning is key, as the world evolves and new challenges and opportunities arise. Entrepreneurs who embrace the mindset of being perpetual students are better equipped to adapt, grow, and seize fresh opportunities. This pursuit of knowledge not only fosters creativity but also helps them stay ahead of trends and anticipate the needs of their market. By continually learning and seeking out new perspectives, they cultivate resilience and the ability to innovate, which are vital traits for long-term success.

In the face of the perfect storm: The real estate market crash, a struggling law practice, and devastating personal tragedies nearly brought Greg McCollum to the brink of failure. However, armed with his passion, value-based upbringing, and a commitment not to fail, Greg did what few in his position would do: he kept going. When faced with insurmountable odds—where most would crumble, retreat, and accept failure—Greg persevered. He kept his eye on the future and found a way to overcome impossible odds.

Today, Greg runs a seven-figure criminal defense law firm in Myrtle Beach, South Carolina. He works only seventeen hours a week, takes regular vacations, travels with his two daughters, and enjoys life on his own terms. Greg’s journey embodies the American Dream: overcoming debilitating struggles and an often-wavering commitment, he persevered until he succeeded. Greg shares his story in his new autobiographical book: From Chaos to Control - A Criminal Defense Lawyer's Guide to Building an Abundant Life.

You can watch the podcast on YouTube at: https://youtu.be/tTcfsbGmtHE?si=FIX4ukrw4VNnXOrF

Day 14 of being sequestered (by Governor decree). So far, no contagions in the Sheetz household.

It's hard to get away from the conversation going on currently.

If your business isn't on the exempt list, you may be sitting home wondering what will happen, what can you do?

I just published another episode of my podcast. In this episode, I speak with Ben Glass. A highly successful attorney in Virginia, coach and adviser to hundreds of solo-attorneys, husband and father to 9 kids.

This is an extremely timely discussion. In the coming weeks life will make the move toward some kind of normalcy. You'll be playing catch up managing the fall out and trying to figure out what to do to get the financial wheels put back on.

Ben offers ONE Thing you can (and should) do. Take 20-minutes now to listen in on our conversation.

I have good news and bad news! The good news is you're the boss. You get to make the decisions, lead people, you get all the perks. The bad news is you're the boss. Everyone's looking to you for answers, for direction and confidence.

Who's there to TALK YOU OFF THE LEDGE?

Owning and running a business is the loneliest job. There are times you feel like you're on an island all alone. When you're not. All the other business owners feel as you do. It doesn't matter how success you or your business is, there's always sleepless nights and something new to worry about... like the spread of a crazy virus. How should it have an impact on business, but it does. My guest this episode is Pete Lillo.

Pete has a long history with successful people and business. From the watch tower of a US Navy Mine Sweeper in the 6-day war (June 1967) to a highly successful startup print shop in Fairlawn, Ohio he connected with the most iconic and successful marketing minds - Gary Halbert (Coat of Arms), Dave Thomas (Wendy's Restaurants) & Dan Kennedy. Pete shares the secret, the ONE Thing he credits his success to... The Power of the Mastermind.

When the student is ready, the teacher will appear. On this episode you’ll meet my good friend Jerry Jones. Jerry and his company Jerry Jones Direct have helped independent dentists grow exponentially, at a rate that would make the average business owner’s head spin. Dentists going from eeking out a practice to massive success, like a young man stepping up to the carnival high striker game to impress his girlfriend and with one swing of the sledgehammer hitting the jackpot; stunned in amazement of what he’d accomplished.

On this episode Jerry shares the one thing he advises every client to do. On this we agree. Jerry has made many a dentist rich and he, himself, is not a dentist. You learn most from those outside your industry and you learn best by paying attention.What Jerry shares, this one idea, has earned me over 6-figures, from one client.  And I do it with every client.

An overlooked area in every business is nurturing money from the prospects who've already indicated interest in you, your product or service, but have not yet purchased from you. This is found money squandered unless you have a system for pursuing it after the initial contact or presentation. Just because they said no doesn't mean they won't say yes in the future. But NO, to the average person, means stop. To the extraordinary marketer, it's the start of a money-making process.
My friend and super-successful direct response copywriter Doberman Dan discusses how he's used direct response copy writing to generate millions of dollars with a simply follow up strategy. This is to what the average person would consider an abandoned or lost sale. This is a unique skill Doberman Dan and I share. Both scrappy, bootstrap-style marketers, we've built highly successful businesses on the backs of great follow up systems.Follow up on lost sales is like marketing prospects in a vacuum. When competition fails to close the sale, they will leave the prospect alone – I guarantee it. 
Therefore, you should continue to pursue them. Dan discusses how to prosper from it, when no one else does.On the podcast you’ll hear about the big stack of wealth every business is sitting on. You’ll discover the one thing Dan does to capitalize on that big stack of wealth.

Mike is an advisor, author and speaker for business owners looking to stand out. Since 1998, Mike has helped thousands of business owners market their business smarter. He is the inventor of the world-famous collection of hand-drawn direct-response doodles—CopyDoodles®—which are used by copywriters, marketers and business owners around the world.

For the past decade, Mike has helped business owners become published authors and in 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful

books (shooks™) for Main Street business owners. Shooks are the ideal type of book for local business owners to publish because they are easy to create, can be read in about an hour and offer helpful ways for readers to connect with the author.

In his latest shook, Main Street Author, Mike shares his proven formula anybody can use to author, publish and leverage a shook

Rich is the definition of a serial entrepreneur. He possesses 2 critical traits all solo businesspeople must possess:

• Fearlessness
• Taking fast action

Rich's primary business is helping small and mid-sized law firms grow. He's also hosted the largest independent live cryptocurrency event ever held. If that's not enough, he launched a pillow manufacturing business, producing Custom Tailored Pillows. The story behind how and why he launched this business, which will take a big chunk of business directly with Mike Lindell's nationally advertised 'My Pillow' brand, is a marketing lesson in and of itself.

In this episode, the ONE Thing Rich shares with you is how he systematizes everything he does in his businesses. If you've ever wanted to get more accomplished, make more money and do less work, this episode is a must hear broadcast.

You'll hear how Rich:

• Identifies every category of the business needing attention
• How to measure its monetary value
• Decide if it's a 'must-do' activity for himself, or can it be delegated
• How to find the right people to whom to delegate activities
• How to keep it all running efficiently so it doesn't fall apart