Pop quiz! Quick: what’s the one thing that every ecommerce business needs?

a. An over-the-top brand visual identity that puts Marvel’s artists to shame?

b. Building real relationships with customers that ultimately increases their Customer Lifetime Value over time?

c. Going the extra mile and introducing “up-selling” and “cross-selling” sales techniques in your marketing campaigns?

d. All of the above, except a.

e. You’ll find out soon enough.

If you’ve answered a, maybe it’s time for you to re-watch my “Simplest Email Marketing” video? Here, I’ve talked about moving a first-time customer to a regular, repeat customer by up-selling and cross-selling to them.

If you’ve answered d, good job. You’re nearly there.

And if you’ve answered e, well then, looks like we have a genius within the group. Keep on reading because in just a few paragraphs, we’ll get right into unraveling this “mystery” one thing: