"If you don't focus on this, then it doesn't matter how good a brand you build, how great a product you have or how effective your sales team is!"

In this episode I talk about:

1. The one thing that matters the most in any business

2. How I applied it my 2nd business

3. I also talk about the bonus learning which should be built into a business plan from day 1 otherwise one can become desperate to get customers/ clients

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