Key Insights:

• Authors must grasp that understanding what their readers want to overcome is paramount.
• Articulating how you, as the author, are the solution to that problem 
• The common mistake of claiming a book is for everyone and why it's crucial to focus on a specific problem and provide a targeted solution.

Author Actions:

• Outline your book's purpose and what challenge your readers face
• Take the time to clearly articulate how your book is the solution to your reader's problem.

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