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The one thing you've left off your marketing plan


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When we think about marketing in very general terms, we so often focus on the external factors. How can we get the public to buy into our product or service? It makes sense because that's where your sales come from and that's the reason your company exists. Or at the very least that's what will keep your company going.

But how often do companies focus on internal marketing? Yes. That's marketing to the people within the organization. Now you might be thinking why would I market to them? They work here and should already believe in the brand and want to sell it because that's their job. 

But here's what an internal marketing looks like...

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Pink PodcastsBy Kirsten Maarschalk