There's a reputation that big Madison Avenue creative advertising agencies care more about winning awards than they care about growing their clients' revenue. This isn't always true, of course.

As you'll discover in this episode, creative agencies can offer a powerful and impactful way of connecting with prospective customers and starting a relationship between them and a brand. This often starts by humanizing the brand.

Chris Ritter is the Creative Director and Co-Founder of C-90, a creative design agency moving at the speed of culture and refusing the status quo.

Learn more at c-90.com