Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand.

But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy those benefits listed above. In fact, your book can come in at well under 100 pages (including plenty of images and large type).

Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.

In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.

Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.

If you’ve ever wanted to write a non-fiction book but weren’t sure how to do it, you’re going to love what Mike has to share today.

Visit mikecapuzzi.com/gifts for your free copies of the books mentioned on this episode.