In this conversation, Austen McDaniel shares his incredible journey of completing the Triple Crown of hiking, which includes the Appalachian Trail, Continental Divide Trail, and Pacific Crest Trail. He discusses the challenges faced during these long-distance hikes, the preparation and training involved, and the minimalist approach to gear that he adopted. Austen also highlights the importance of safety and communication in the wilderness, as well as how his background in tennis has contributed to his endurance on the trails. In this conversation, the speakers delve into the importance of endurance in sports, particularly tennis and hiking... and don't worry, we tied it back to marketing.