What happens when ambition, boundaries, analog planners, and real life collide?

We get candid with Emily Frisella about building businesses without burning everything down.

From learning how to delegate and say no without guilt, to why paper planners are making a comeback, this conversation cuts through the highlight reel and gets honest about growth, family dynamics, social media fatigue, and what transparency in business actually looks like. They talk routines that work, support systems that matter, remote work realities, and why success feels better when it includes balance, boundaries, and a few four-legged coworkers.

Real talk. Real growth. No fluff.

Let’s talk about the stuff most marketing convos gloss over.

This episode dives into:

• Why “knowing your audience” isn’t just a slide on a pitch deck
• How analytics should drive strategy (not just sit in a dashboard)
• And why sales + marketing need to stop playing tug-of-war

You’ll get spicy stories, real talk on what’s actually hard in marketing right now, and a reminder that clarity > complexity, especially when it comes to clients.

Bottom line? Your strategy isn’t sacred. If the data says it’s flopping, adapt. And maybe, just maybe, build a relationship before trying to sell someone a retargeting funnel.

In this episode, we dive into the world of marketing myths, debunking common misconceptions that often mislead businesses. From the belief that posting daily is essential for growth to the myth that going viral is the only path to success, we explore the truths behind these widespread notions. Join us as we unravel the complexities of marketing strategies and reveal how authenticity and understanding your audience can truly drive success. Tune in to discover how to navigate the marketing landscape with clarity and confidence!

In this conversation, Austen McDaniel shares his incredible journey of completing the Triple Crown of hiking, which includes the Appalachian Trail, Continental Divide Trail, and Pacific Crest Trail. He discusses the challenges faced during these long-distance hikes, the preparation and training involved, and the minimalist approach to gear that he adopted. Austen also highlights the importance of safety and communication in the wilderness, as well as how his background in tennis has contributed to his endurance on the trails. In this conversation, the speakers delve into the importance of endurance in sports, particularly tennis and hiking... and don't worry, we tied it back to marketing.

We went live on LinkedIn with Sebastian D. P. Hidalgodiscuss and Garrath Robinson with RevXcel! We’re passionate about the intersection of marketing, sales, and community—and how collaboration and honest communication drive real results. In our conversations, we dive into the psychology behind marketing strategies, the challenges of aligning teams, and the importance of building genuine relationships. We believe in simplifying the complex, creating clarity, and using real experiences to shape content that resonates from the inside out.

Mike Burness, founder of Value Lens Consulting, joins us to share his journey from product safety to purpose-driven consulting. We dive into how companies can turn sustainability and ESG efforts into true business value, the rise of AI and VR in quality assurance, and why continuous learning is essential. From bioterrorism prevention to brand strategy, Mike unpacks lessons from high-stakes projects and offers sharp advice for anyone building a career in quality or sustainability.

75 WOOF Hard? It'll be better than 75 Hard.

Farms. Family. Fan Girling.

Who else wants to join us at Build-A-Bear?

Steven Nisbet, founder of Shields and Stripes, joins us to talk about his journey from battling PTSD to building a nonprofit that helps veterans and first responders heal, grow, and get back on their feet. From the challenges of funding to the magic of partnerships and the chaos of marketing, Steven shares how he’s turning passion into action—one therapy session, mentorship, and sweat session at a time.