In this episode of Friends with Benefits, Carl and David sit down with Jo Viana, Director of Global Benefits at Eventbrite, to get real about what it takes to build benefits that actually matter especially when you’re supporting people across 9+ countries. They dive into the messy realities of global equity, the limits of utilisation metrics, why mental health needs more than a tick-box, and how communication can make or break your benefits strategy. It’s honest, sharp, and full of lessons from someone who's doing the work.

Timestamps:

00:00 – Meet Joana & the Eventbrite landscape

04:30 – The equity balancing act

08:00 – Mental health: usage ≠ impact

15:00 – Breaking stigma through storytelling

22:00 – Making benefits visible

26:00 – AI, access, and cautious optimism

37:00 – When redundancy matters

41:00 – Benefits Confession

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