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 What if you could measure trust in real time?

Tim McCleary brings neuroscience, global experience design, and deep culture work into one unique conversation. As the founder of The Involvement Practice, Tim helps organizations move from slogans to action... building trust and performance from the inside out.

In this episode, we talk about:

• His work with neuroscientist Paul Zak to measure trust
• The global truth: people are people
• How to localize culture without diluting it
• Why great branding must match real experience
• The 3 S’s of memory-making: sight, sound, and scent

High-trust cultures perform better. Tim shows us how to build them... and how to prove it.

CHAPTERS
 0:00 Meet Tim McCleary
 1:32 Why communication is the throughline
 4:54 The origin of Involvement Culture
 8:57 Localizing global strategy
 12:05 Brand, culture, and customer experience
 16:21 When CX lost its way... and where it’s going
 19:34 The experience economy and emotional design
 22:58 First Class Lounge
 28:08 Neuroscience and the measurement of trust
 33:20 What to do with trust data
 34:58 Where to find Tim

Guest Links:
 🌐 The Involvement Practice: theinvolvementpractice.com
🧠 Be Human Project: theinvolvementpractice.com/be-human

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I'm Rick Denton and I believe the best meals are served outside and require a passport.