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The One with Will from Halfords: Why Benefits Lost Their Way — and How to Get People to Care Again
What happens when employee benefits get too complicated, too noisy — and people stop caring?
In this episode of Friends With Benefits, we sit down with Will Winter Smith, Reward Director at Halfords, to explore why traditional benefits strategies are no longer landing with today’s workforce. From private medical that “lost its way” to too many bolt-on products and confusing comms, Will shares a refreshingly honest look at what’s broken — and what actually gets people to engage.
00:00 — Engagement Is Key
03:00 — Private Medical Has Lost Its Way
08:00 — Product Overload and Noise
16:00 — Benchmarking and the Same-Same Trap
17:00 — We’re Retailers to Our Colleagues
21:00 — Guerrilla Marketing and Disruptive Moments
25:00 — ROI and Knowing When to Stop
31:00 — AI Is Like Teaching a Toddler Origami
38:00 — Culture and Trust Around AI
Be the first to know when new episodes drop! Follow us on LinkedIn: https://www.linkedin.com/company/thanksben/
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By Thanks BenWhat happens when employee benefits get too complicated, too noisy — and people stop caring?
In this episode of Friends With Benefits, we sit down with Will Winter Smith, Reward Director at Halfords, to explore why traditional benefits strategies are no longer landing with today’s workforce. From private medical that “lost its way” to too many bolt-on products and confusing comms, Will shares a refreshingly honest look at what’s broken — and what actually gets people to engage.
00:00 — Engagement Is Key
03:00 — Private Medical Has Lost Its Way
08:00 — Product Overload and Noise
16:00 — Benchmarking and the Same-Same Trap
17:00 — We’re Retailers to Our Colleagues
21:00 — Guerrilla Marketing and Disruptive Moments
25:00 — ROI and Knowing When to Stop
31:00 — AI Is Like Teaching a Toddler Origami
38:00 — Culture and Trust Around AI
Be the first to know when new episodes drop! Follow us on LinkedIn: https://www.linkedin.com/company/thanksben/