It works in both ways - Positive and negative, depending on how you choose to use it.

It is a tool that has made underdogs great.

It has also served as a tool that has made giants crumble to nothing.

It is subliminal in nature.

It is unseen.

Its power is uncanny and quiet, but dynamic.

It's a principle that founders and marketers use to make their brands popular.

Great products have built relevance on the onion effect.

There are two sides to the onion effect, and when applied with intention and attitude, man will become invincible.

The onion effect will become my watch phrase going forward.