The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

But before we jump in I want to talk about an upcoming week long mastermind event happening next week, March 11-15. This isn’t like a virtual summit where there’s tons of presentations with no interactions. This will be part content delivery where I and other speakers will bring you helpful training, but we’ll also open up most of the time to your questions. I’m only doing a limited promotion in this podcast and by sending out 2 emails. So make sure to jump on this if you’re looking to create an effective course or improve your existing one. You can learn check it out at onlinecoursecoach.com/sickcourse

Abdo Riani’s Bio

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Have you thought of traveling and still being able to meet your job demands? It sounds impractical but not beyond the bounds of possibility. In this episode, we get insights from Ashley Logsdon, who has been traveling full-time from state to state with her family.

Ashley takes families from surviving to thriving by helping them uncover how “the uniqueness in each of us strengthens all of us”. She guides parents through identifying their strengths – and also their triggers – to live with intention and not simply a reaction to the chaos of an ever-growing family. Through her podcast, blogging, coaching and personality “snapshots”, she provides tools and action steps to aid families in creating a life they love to come home to. Ashley, her husband (and Mama Says Namaste podcast co-host), three unschooling daughters and dog are RVing the States full-time. They focus on authenticity, awareness, and embracing love in the present moment.

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As of the time of writing, Ashley and family are in the state of Florida for a month or so.

She always dreamed of travel and most of the time she had this bucket list of things that they wanted to do one day. Unfortunately, this ‘one day’ never happened until they put a date on it and set off. Eventually, it became a lifestyle and they’ve been doing it more often.

To her, it has been a mix of social media and the actual travel. For instance, they get to meet people whom they’ve been interacting with on social media. It has also allowed them to meet people that they work with online and even fostered their business relationships further. Likewise, they get to meet up with other like-minded travelers and share experiences together.

First of all, Ashley grew up in an entrepreneurial family and she claimed to have learned so much from her father. She likes to think that she possesses the knack for problem-solving. For instance, the issue back then was how she could enjoy traveling and still earn a living. And so she thought of renting out their place to Airbnb and also looked for virtual assistant jobs, which she does remotely from wherever they go. So it’s always about figuring out a way from any tricky situation. And like her dad always told her, “it’s not a problem, it’s an opportunity for a solution”.

Ashley has multiple sources of income. She has her own company – Mama Says Namaste – and she’s a family coach and virtual assistant for a number of businesses. Her house that she rents out through Airbnb is also an important asset for her.

There are tons of communities out there to meet including RV entrepreneurs and digital nomads. You can do service work, virtual work, work seasonally in different places, just to mention, but there are a lot of creative activities that one can do.

Ashley always wanted to do a course down the road but she never knew how to start. Not until her friend, who has a company that creates courses, approached her about creating a course for RVs. Together, they decided to make it happen and came up with a course called https://onlinecoursecoach.com/roadtripwebinar. Truth is, it takes 90 days to lay an old habit to rest and create a new habit. So they gave it 90 days and afterward decided they were in it for the long haul. Among the goals of their course include educating people on how to RV with family and still handle a busy working lifestyle.

She does do affiliate programs with other course creators and related online businesses. It has helped widen her audience as well as the scope of her business. She also earns commissions from affiliate programs, while creating a win situation for her partners too. You may learn more about the power of collaboration here; How to sell more courses with successful Joint Ventures.

You can join Ashley’s course at https://onlinecoursecoach.com/roadtrip.

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So in this episode, Jeff Long speaks to Paige Poutiainen about copywriting practices that sell. Paige Poutiainen is a certified funnel strategist, conversion copywriter, and founder of The Impact Copywriter. She helps growing businesses turn more web visitors into subscribers, turn more subscribers into paying customers and turn more customers into profitable long-term relationships — ultimately, reaching new levels of business growth. Paige has helped CEOs and entrepreneurs all over the world boost their sales with strategic sales funnels and conversion copywriting. Get help selling your course at https://theimpactcopywriter.com/sales-page-checklist.

I’m pleased to announce my upcoming live Masterclass training sessions. I will go in-depth to show you the exact process, tips, resources, and my proven systems. This isn’t a fluff training that tries to pitch you something at the end. There’s no upsell, just lots of practical content to help you become a more successful course creator.

Learn about the details of each Masterclass here, or read below. Each training is live where you can ask your questions. If you sign up you’ll get access to the recording, even if you can’t attend live.

Without further ado, here’s the synopsis from the interview, however, you may listen to the podcast for more insightful comments.

Paige is a funnel strategist and conversion copywriter, and she’s the founder of the Impact Copywriter. She got into copywriting right after grad school, taking a job at a startup where she got her feet wet in doing landing pages, websites, and content marketing, among other skills. According to her, this job was taking so much of her time and was really stressful. So she decided that if something was going stress her, then it’s got to be something she’s building for herself.

She quit the job after six months and jumped into freelancing, and one day she landed at Copy Hackers and started diving into their stuff. With time, she narrowed down her niche to find the clientele she wants to serve. Paige has always been interested in personal development and so so she started creating courses along these lines, and she does sales pages left, right and center.

We call it the voice of the customer (VOC) research in marketing. When it comes to course creation, it’s about going out and finding out what students are experiencing, their challenges, and their expectations. Of course, there are several ways to do this, but the most popular ones are interviews, surveys, and online conversation mining, where you get into Facebook groups, for example, and grabbing the language that they are using. The goal is to get what people are struggling with and that can help you create a course that solves their problem. If people can relate to your content, then they are more likely to purchase your course.

The first thing is to ensure you have done enough research about your audience. That is going to transform into the copy you are writing. The next step is to create a framework that you are going to use in breaking down your copy. As a general rule, you want to stick to PAS (Problem, Agitate, Solve) formula.

Understanding the problem your audience is facing is critical to writing a copy that evokes a response. The more openly you can elaborate the problem, the more your audience feels that you understand. Then, agitate the problem – pour salt onto the wound that you just identified. This digs into the emotional part of your audience. Lastly, provide a solution to the problem – this is what your audience is yearning for.

There’s no specified length for a sales copy. Copywriting involves different stages of awareness and this determines how long your piece is going to be. It starts from the initial stage of problem unawareness to problem aware, then solution aware and product awareness. The last stage is where your audience makes up their mind whether or not to purchase the product (your course) that will help solve their problem.  So the length of your piece will depend on how deep the problem is and how much you put into addressing it and providing solutions.

It’s a 60-minute or 30-minute conversion-boosting sales page review whereby Paige goes one on one with a client in guiding them to improve their sales page copy. She zeros in on exactly what a client’s sales page needs and provides suggestions on what to change, add or remove. She can as well help in creating a sales page from scratch.

Learn more about Paige Poutiainen here: https://onlinecoursecoach.com/sppersuasion.

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This podcast is for beginners and experts alike. So whether you don’t have a course or have many you’ll learn something about how to 10x your online course business.

If you are listening to this podcast, I know that you are excited about planning building and marketing your online course. Whether it’s your first course or you’ve created many you want to leverage the power of online courses, build your impact and increase your income. So while you can keep listening to these podcasts and consuming content I want you to get the maximum result. Do yourself a favor, watch the video below and go to onlinecoursecoach.com/groupcoaching to learn more because the upcoming group coaching program that starts on September 18th. (if you see the doors close then you can sign up to get on the waiting list for the next session).

Are you struggling to grow your audience create your online course and sell it to your audience? Perhaps you’ve been too busy to, overwhelmed with all the technical aspects, or just not sure how to create an effective course. Or maybe you already have an online course but sales have been lower than expected. I can help.

Starting September 18th, I’m leading a 6-week coaching group for only 10 people. We’ll be going through my proven system to plan & create your online course. We’ll also develop a custom marketing strategy to fit your needs. Not only will you have access to me for 6 weeks, you’ll also be with other motivated course creators. This powerful dynamic will help create and market your course in 6 weeks…if you’re willing to put in the work.

Watch the video below or click to learn more about the coaching program, look at the pricing packages and fill out the application to join.

The market for online courses is growing bigger with each passing day, and showing no signs of relenting any time soon. In fact, it is even getting bigger. Are you an online course creator? Do you want to learn how to 10x your online course business? A lot of course creators are lately on the path of doing so with the hope of leveraging their power of online courses, building their impact, and boosting their income levels. So, how do you go about growing your online course business 10 times?

You’re not a course maker, you’re a solution provider. First of all, ensure that you make your potential clients realize the benefits of the course that you are selling. Here, you may be compelled to carry out surveys in a bid to understand the problems that your audience is facing. You need to make sure that the content being marketed is geared towards solving a particular problem that your audience has. This can be achieved by making sure that your content is connected to your mission. You can achieve this by having a good comprehension of the needs of your audience.

Planning for growth and success includes building an audience that likes, knows, and trusts you. This is very vital before, during, and after you have gone ahead to create your first online course that you intend to market to those willing to try it. Here, you may also want to ensure that you only give what is only necessary for a course as opposed to overwhelming students with a ton of material that may end up being hard to consume. By so doing, you will be planning for growth and success of your online course. This includes building an audience that knows, likes and trusts you – vital before, during and after you create your first course.

If they think you can do it you probably can. If you think you can/can’t you’re right. Nobody will attempt to interact and buy from you if they have no idea about you, trust or like you. To sell, it would be of great benefit if you attempt as much as possible to connect well with your audience regardless of the size in a bid to find out what they require in a course. This should always come only after getting some feedback from your targeted audience and not before. At this point, you really need to make sure that you are involved with an audience that is aligned with your course.

Do things like podcast interviews, conferences, networking, videos, Facebook live videos. Check out the following guides to improve grow your network. https://onlinecoursecoach.com/marketingtips and https://onlinecoursecoach.com/buildyouraudience 

If you happen to make yourself known to a lot of people, you are more likely to realize success based on more and larger projects. But how can you achieve this? There are several platforms for doing so including using platforms such as LinkedIn groups, Facebook, Facebook Live videos, YouTube Live videos, meetups, podcasts, and other social platforms. Provided you offer valuable content, people will ultimately pay some significant attention to it.

Are you doing everything yourself? Then you can’t grow and 10x your business. If you are doing everything by yourself, then you can’t successfully grow while ensuring that you 10x your online course. Among other things, thinking about joint ventures needs to be high on post-marketing tactics or strategies. Grow and build your audience. Get to know them even better. Be involved in Facebook ads and meetups among other channels. Also circle back to your audience and let them know the benefits of the course that you are marketing.

At this point, you need to come up with systems aimed at ensuring that scaling up doesn’t affect you in any way.

Once you figure out how to do something scaling can be easy. If I know that I can do a 1-day video shoot then I know I can scale up and do a 12-day video shoot. It’s like if you can read one book then it’s easy to read five. So once you learn how to do something well you can learn how to scale. The moment you learn how to do something, you will realize that scaling up won’t be a problem as such. If you happen to identify sort of a rhythm, everything else that follows will not be a challenging task that will somehow be challenging for you. Once you learn how to do something easily, scaling up will be easier than you thought.

Resources mentioned:

https://onlinecoursecoach.com/marketingtips

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