Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.

In this episode, we cover:

• Why your packaging could be killing your product
• The 3 things you should prioritise every week on Amazon
• What a “good” profit margin actually looks like (and why most people get this wrong)

If you're selling on Amazon (or planning to), this one’s packed with practical advice you can apply straight away.

• Design your product AND packaging for e-commerce, not retail shelves
• Focus on revenue, ads, and inventory — everything else is secondary
• A 15–20% margin is solid for most Amazon businesses
• Growth often means short-term margin sacrifice

00:00 – Question 1: Best Packaging for Amazon

Should you avoid glass? How to design packaging that actually survives the e-commerce journey.

07:46 – Question 2: What Should You Prioritise Each Week?

The 3 key areas every Amazon seller should focus on (and where to spend your time).

13:51 – Question 3: What Is a Good Profit Margin on Amazon?

Is ~18% good? What margins actually look like across categories.