If you’re a solo business owner, tracking KPIs is non-negotiable—but most people track the wrong numbers and waste time on vanity metrics that don’t actually grow their business. This episode breaks down the three essential KPI categories you need to focus on and how to use your numbers to increase revenue, give yourself a raise, and finally stop guessing.

✅ The 3 essential KPIs every solopreneur should track
✅ Why revenue alone is misleading (and how to check your profit)
✅ How to track owner pay and make sure you’re actually making money
✅ The biggest financial mistake solopreneurs make and how to fix it
✅ A simple, step-by-step process to review your numbers and make better business decisions

[00:00] Why tracking KPIs is critical for solo business owners
[03:15] The 3 core KPI categories: Finances, Marketing, & Time
[07:30] How to track revenue without falling into the "broke business" trap
[12:10] Profit vs. revenue—why growing sales doesn’t always mean more money
[15:45] How to track your owner pay and finally give yourself a raise
[19:30] The biggest financial mistake solopreneurs make (and how to fix it)
[25:00] How to track marketing KPIs that actually lead to sales
[29:15] The importance of time audits (where is your energy really going?)
[32:40] The KPI strategy that saved me 12+ hours a month
[36:20] How to make data-driven decisions that increase profit & efficiency

Tracking KPIs is just step one—using them to make strategic moves is what separates a freelancer from a CEO. Let’s put your numbers to work.

👉 Grab My Free KPI OR DIE Dashboard: https://www.kelseymarieknutson.com/kpiordie
📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/

📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast
💡 Work with Kelsey: https://www.kelseymarieknutson.com
🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!