Brian Arnone has spent his career immersed in the event technology space. At the time of this interview, he was the Chief Revenue Officer for Patron Technology and the President and Chief Operations Officer for Pittsburgh-based ShowClix (he explains the relationship between those two companies in our interview. Shortly after we talked, he was promoted to President, North America Ticketing for Patron Technology.

In addition to his bi-coastal story of personal growth, Brian pulls back the hood on the ShowCli

You may not know Dave Karraker by name, but you have almost certainly experienced or been touched by his work. With high-level marketing experience spanning brands like Kmart, Allied Domecq Spirits and Wine, Sony Computer Entertainment America, and his present work with the Campari Group, Dave’s marketing work has been hard to miss.

In his work with Campari alone Dave played a part in brand collaborations with the likes of Matthew McConaughey and Ryan Reynolds, orchestrating campaigns that elevated Campa

Welcome to the second season of The Open Boardroom.

I have long admired JR’s ability to embrace adversity and to innovate under what many business owners might see as dire circumstances. From a chain of family-owned video stores made obsolete by consumer and technology trends to a tanning industry stunted by new rules and regulations, JR has found ways to generate profits and to remain competitive even while competitors close up shop around him.

In this episode, learn how JR:

-Developed and launched a c

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

Note: This episode was recorded just prior to Instagram rolling out the multi-user update. So while the news we discuss is a few days old, the majority of this episode discusses Instagram marketing in general which should still be relevant to your business.

In this episode:

Instagram marketing. Should your business care abou

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In this episode:

Google announces RankBrain, yet another variable in their search engine algorithm. What does RankBrain mean for your marketing? From a big picture perspective, how much should you care about search engine optimization (SEO) in general? The answers might surprise you.

Articles discussed:

www.forbes.com/sites/

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In this episode:

An effective website has to look great on a range of devices, from desktops to laptops to tablets to phones. This creates a unique challenge for designers and a potentially frustrating reality for business owners. Meesha weighs in with her industry experience and recommendations for best practices.

About the

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In This Episode:

Meesha challenges Marshal to explain why he is so passionate about passion marketing and how exactly it applies to business growth. The conversation talks about basic definitions of content marketing, some of the common challenges and pitfalls new content marketers might face, and explores the potential retu

Welcome to Marketing with Marshal and Meesha. We talk about new developments in marketing trends and best practices to help you improve your marketing and build a successful business.

In This Episode:

With a number of web platforms available to small business owners, which one should you use? WordPress? Square Space? Wix? Shopify? The list goes on. It turns out that the best answer is "it depends." We walk through the pros and cons of various platforms to help you make sense of your options and to pick the

Facebook recently rolled out their Instant Articles feature to all users. Previously limited to exclusive business pages, Instant Articles allows content creators to rapidly deliver their work to mobile Facebook users, cutting down on the load time and delay that usually occurs when users click a link on Facebook and wait for a new window to load.

This change sparked a discussion about the value of content speed and the return on delivering a powerful user experience in general, covering the full spectrum

More and more businesses, big and small alike, are moving away from in house marketing resources to instead hire freelancers or marketing agencies. The strategy is sound: For the price of one in employee on staff, a business can get access to a range of specialists and pay only for the work they need as they need it.

But working with an agency does not come without it's challenges.

In this episode, Marshal and Meesha breakdown their own agency experiences, giving you an insider's perspective on what to lo