In this episode of The Open Loop, Chay Carter is joined by Laura Avonius, Founder and CEO of Audicin.
Laura is a Finnish entrepreneur, composer, and digital health leader building at the intersection of music, neuroscience, and nervous system regulation.
She shares how her journey from behavioural science, tech, and music led to the creation of Audicin, a company developing neuroscience-based audio journeys designed to help people focus, recharge, and sleep better.
This is a fascinating conversation about audio medicine, binaural beats, brain entrainment, and the challenge of building evidence-based products in a market crowded with overclaiming and questionable content.
We explore how sound can influence brainwave states, why the listening experience matters, how Audicin is approaching sleep and daytime regulation, and why the future of neurotech may depend on giving people real help, not just more measurement.
Key takeaways:
🔹 How Audicin is using neuroscience-based audio to support focus, relaxation, and sleep
🔹 Why many binaural beat tracks online may not be what they claim to be
🔹 How brain entrainment works through frequency differences between the left and right ear
🔹 Why form factor matters when building sleep technology people will actually use
🔹 Why neurotech products need to prioritise real-world support, not just data and measurement
Host: Chay Carter
Founder, Carter Sciences | Co-Founder, Reccy Neuro
LinkedIn: https://www.linkedin.com/in/chay-carter/
Guest: Laura Avonius
Founder and CEO of Audicin
LinkedIn: https://www.linkedin.com/in/laura-avonius-398a8617/
Chapters:
00:39 Introduction to Audicin and Audio Medicine
06:34 Finding Calm in Busy Urban Life
09:23 How Binaural Beats Influence Brain States
12:26 The Science and Skepticism Around Binaural Beats
18:37 Building the Audicin Sleep Headband
21:34 Expanding Beyond Sleep into Nervous System Regulation
28:21 Why People Need Help, Not Just More Measurement
37:54 Audicin’s Neurotech Business Strategy and Market Vision
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New episodes of The Open Loop drop every Wednesday, with conversations featuring the founders, researchers, operators, and industry leaders shaping what comes next in brain health, medicine, and technology.
Sponsor:
This episode is sponsored by Reccy Neuro — the home of neurotech. Jobs, companies, investors, events, Cortex industry intelligence, and specialist resources for the neurotech market.