With pet adoption booming during the pandemic, the tech that helps us care for our furry friends has become a huge global market. Last year it was valued at $6.3 billion and it’s projected to grow even further. 

It’s a big investment opportunity that spans beyond pets too. 

This week we are diving into AI — could the hottest tech in startups help us care better for our pets? And what are the risks of potentially shifting caring responsibilities to robots? 

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With pet adoption booming during the pandemic, the tech that helps us care for our furry friends has become a huge global market. Last year it was valued at $6.3bn and it’s projected to grow even further. It’s a big investment opportunity that spans beyond pets too. This week we are diving into longevity — could science actually expand the lifespan of pets, and maybe even give some insight into extending our lives too?

Links & resources mentioned in this episode:

• Biological Age Algorithm
• Longevity Study in Dogs - Purina Lifespan Study: 14-Year Life Span Study in Dogs | Purina Institute
• Longevity Study in Older Cats: 9-Year Longevity Study in Cats | Purina Institute

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Do let us know what you think of the podcast at [email protected] and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/

The UK has become the first European country to approve lab-grown meat, as pet food startup Meatly secured regulatory approval for its cultivated meat product. While lab-grown meat for human consumption is not yet approved in Europe, its approval for pet food could pave the way for broader application of the technology. 

At the same time, other pet techs are innovating with food — from creating protein-rich ingredients from yeast fermentation to protein derived from fungi. This episode will explore some of these innovations, asking what it means for pets — and what it means for the world. 

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Do let us know what you think of the podcast at [email protected] and subscribe to our Unleashed newsletter at https://unleashed.sifted.eu/