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The Opportunities Of Customer Change: Get Out Of Your Mental Tracksuit Pants
So many people are in power-save mode now.
No spark. They're just going through the routines.
Fair enough, because we've all been through a lot. How much pain, change and boredom can you put up with? So it’s easy to just ‘wait and see’.
See what the market, the government, your competitors do.
Wait if you want. But be prepared to hit 2022 and realise you missed some of the biggest opportunities of your business life.
This week we look at how to stop that happening.
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By Ian WhitworthSo many people are in power-save mode now.
No spark. They're just going through the routines.
Fair enough, because we've all been through a lot. How much pain, change and boredom can you put up with? So it’s easy to just ‘wait and see’.
See what the market, the government, your competitors do.
Wait if you want. But be prepared to hit 2022 and realise you missed some of the biggest opportunities of your business life.
This week we look at how to stop that happening.
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