If there was a Good Housekeeping “Seal of Approval” for sales efficacy, it would go to the Optimizer – the last of the sales profiles we have been spotlighting in our Five Types of Sellers podcast series.

At the apex of the sales profession, the Optimizer is the type most likely to have achieved mastery of their craft, and of the consultative approach to sales. They understand how to strike the right balance between assertive and friendly, and prescriptive and instructive, and are unquestionably trusted by the buyers who view them as partners, not as vendors.

So, how do you know if you have an Optimizer on your sales team? And, if so, are you prepared to offer the right resources, coaching, and support, so that the Optimizer can achieve the high level of success to which they are accustomed?

Join Drea Douglass and Tony Smith as we conclude our podcast series with a detailed look at the Optimizer.