Join us on this episode of the OriginBluy Podcast as we sit down with Neeja Shah Goswami, the dynamic force behind Whiskers India's transformation from a regional entity into a nationally celebrated brand. With a rich background in leading marketing and sales for luxury lifestyle magazines in Dubai and a versatile skill set in interior design, psychology, and graphic design, Neeja shares invaluable insights into entrepreneurship, resilience, and brand building.
In This Episode, You'll Discover:
00:00 - Introduction to Neeja Shah and her top entrepreneurial tips
01:27 - Neeja's journey from Dubai to becoming Ahmedabad's brand consultant
03:16 - The growth story of Whiskers and overcoming scaling challenges
07:03 - Pioneering gender-neutral grooming products in India
09:02 - Strategies for competing with industry giants
11:40 - Insights on effective people management and leadership
15:20 - Adapting marketing strategies to changing consumer behaviors
21:15 - Whiskers' product development and market adaptation
26:30 - Plans and advice for aspiring entrepreneurs
Connect with Neeja and Whiskers:
https://whiskers.in / neejagoswami
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#entrepreneurship #leadershipdevelopment #brandbuilding #resilience #startupindia #innovation #WhiskersIndia #businessgrowth #marketingstrategies