‘The Full Go’ is back as Jason reacts to the Bulls’ horrible loss against the Atlanta Hawks (3:20)—a match in which the Bulls were not in the game at all. Jason wonders why this late in the season the Bulls still can’t consistently play hard from night to night (12:07). Despite the ugliness of the Bulls’ loss, the podcast's main event today features the sports marketing giant responsible for the Michael Jordan marketing machine: Sonny Vaccaro (16:11). He joins the show to discuss the movie ‘Air’ and the story of how he and Nike signed Michael Jordan (37:12).

Host: Jason Goff

Guest: Sonny Vaccaro

Producers: Steve Ceruti, Jessie Lopez, Tony Gill

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