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This is part 2 of "The Origins of Warner Archive" with film historian and Warner Bros executive George Feltenstein.   If you haven’t yet listened to part one,  I highly recommend that you first listen to episode 15, "The Origins of Warner Archive."  

We pick up from the end of that first year and the challenges that lay ahead once the initial batch of good film masters was released.  The work of preservation and remastering for DVD was an expensive and laborious task, but ultimately rewarding for the fans. Concurrently, Warner Archive’s pioneering efforts in communicating directly with the fans via social media created a dialogue that informed the preservation and explained to fans the reasoning behind the releases.  

On the technology side, the release of the dual-layer DVD-9 allowed for the Warner Archive’s expansion into saturday matinees, television series, and catalog animation, increasing the profits for the fledgling unit.  Eventually, the Warner Archive slowly moved into Blu-ray, fulfilling the original vision for high-definition releases.  Through it all, the Warner Archive has been run by a small, dedicated team within the larger Warner Home Video division that consistently focused on quality releases that were then embraced by the fans and brought profit to the studio.  And finally, George takes a brief look ahead to 2022 and some of the exciting new releases the Warner Archive hopes to bring to the fans.

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