The Other Plan

Sophia Maslin on making wills accessible and relatable.

Most of us don’t have a will. Sophia Maslin knows this all too well. As a barrister and the founder of Morby, a legal tech platform, she’s on a mission to make estate planning accessible for young people. In a world where many avoid the topic of wills, Sophia brings a refreshing perspective, focusing on why young people need to take this step seriously.

Why Morby?

It all started with a personal experience. Sophia lost a family member in their mid-thirties who left behind no will. This tragic event sparked her curiosity about the alarming statistics: approximately **85% of people aged 25-45** do not have a will. Realizing the gap in the market, she set out to create a solution that resonates with her generation.

> "I thought, okay, there’s a real problem here... I have the background to solve it."

> — Sophia Maslin

The Morby Platform

Morby is not just about creating wills; it’s about fostering a sense of **estate wellness** among young people. Sophia describes it simply: "We do wills for young people." The platform aims to eliminate the intimidation often associated with estate planning, allowing users to create a will in under **15 minutes** without any legal jargon.

The process is designed to be **affordable**, costing only **80 pounds** in the UK, and it’s structured in six easy sections. It’s a stark contrast to the traditional legal route, which can cost hundreds and hours in a lawyer's office.

A New Approach to Wills

Sophia emphasizes that the experience of drafting a will on Morby can be surprisingly **cathartic**. Many users report feeling reflective about their lives, making it a moment of appreciation rather than dread. Users have even shared sentimental requests, such as who they wish to receive special belongings, and some have unique funeral wishes, showcasing the personal nature of the platform.

> "It’s actually quite nice to kind of read some of these. It’s been very endearing."

> — Sophia Maslin

Insights into the Users

Interestingly, Sophia noted a significant disparity in engagement between genders. **80%** of Morby users are women, who tend to be more detailed in their will drafts, compared to men who often opt for a more straightforward approach. This observation raises interesting questions about financial responsibility and emotional engagement with estate planning.

Final Thoughts

Sophia Maslin’s journey with Morby is not just about building a business; it's about addressing a pressing need within her community. By reimagining the way we think about wills, she is paving the way for younger generations to take control of their legacies. As she eloquently puts it, “This brand can’t be morbid. We have to find a balance.”

If you're curious to learn more about how you can easily create your will, check out Morby and join the movement toward empowering young people in planning for their future.

Episode 2: Plan B Was Killing Plan A - Stephen Chan, Pattern.io

Stephen Chan had a £125k job at Adobe, a hospitality degree, and zero coding experience. He now has three apps in the App Store, a one-way ticket to Valencia, and his first paying customer. In this episode, Eleni sits down with Stephen to talk about what it actually means to be a founder in 2026, when vibe coding has collapsed the barrier between having an idea and shipping a product, when you can get 80% of the way there alone, and when the question is no longer whether you can build something but whether you have the clarity to know what to build.

They cover the moment Stephen realised his Plan B was slowly killing his Plan A, how he built Still Alive, WhereTo, and Pattern without writing a single line of code from scratch, why he sold his car and moved to Spain, and what month one of full-time entrepreneurship actually looked like, one paying customer, a $25 Stripe notification, and a $500 MRR goal still far out of reach.

Topics covered:

• Vibe coding and what it means for non-technical founders
• Building three products solo and knowing when to bring someone in
• The identity gap between what you're doing and how you describe yourself
• What building in public really costs
• Pattern.io - the AI content strategy tool for creators on TikTok and Instagram

Find Stephen:

@withstephen on TikTok and Instagram

Pattern: getpattern.io

The Other Plan is on Spotify, Apple Podcasts, and YouTube. If this episode resonated, share it with someone who has been sitting on an idea.

There's a watch sitting somewhere in most people's homes that they never wear anymore. Maybe it was a gift. Maybe it was their dad's. Maybe it just stopped feeling useful the moment the smartwatch arrived.

Jason Reinhart's co-founder Alex had one of those watches. His brother bought it for him when he became the first person in his family to graduate college. And then — like most of us — Alex stopped wearing it. Until his brother had a health scare. And suddenly the watch collecting dust in a drawer became the thing that mattered most.

Ganance was built from that moment. A tiny sensor that sticks to the back of any watch case and turns it into a smartwatch. Analog and digital in one. The watch you love, doing everything you need.

In this episode: the founding story behind Ganance, what it means to build a hardware business alongside a full-time job, the B2B to DTC pivot, shipping a thousand units by hand, and the Slack message that got Jason through the hardest moment.

Guest: Jason Reinhart, Co-Founder of Ganance Find Ganance: ganance.com Follow Ganance: @ganance Follow Jason: Jason Reinhart

The Other Plan is a podcast about founders who are still in the middle of building. New episodes every two weeks.

Follow The Other Plan: @theotherplanpod