The Purposeful Banker

The Other Side of Efficiency


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The best banks don't look at efficiency as merely a way to cut down on something - costs, time, etc. - they also look at it as a way to free up resources to do something else. Mort O'Sullivan of ARCA will talk about this. ARCA makes cash recycling machines, which have the dual purpose of speeding up transactions at branches while also freeing up tellers to be more to their customers than just bean counters.

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