The Tennessee Titans are entering a new era.

Titans President and CEO Burke Nihill joins Amie Wells to break down the inspiration behind the team's new brand identity, including the updated logo, redesigned uniforms, and the meaning behind the details that represent Nashville and the entire state of Tennessee.

From fan feedback to the influence of the Oilers legacy, Nihill explains how the Titans created a timeless look built for the future — just as the franchise prepares for its next chapter and the transition to a new stadium.

Watch as Burke shares the story behind the Titans blue primary color, the six-string Nashville stripe, the “We Over Me” culture tag inside the jerseys, and how the organization worked to represent the entire state of Tennessee.

See omnystudio.com/listener for privacy information.