The OTPreneur Podcast

Struggling to take your occupational therapy business to the next level? Wondering how to build trust, gain clients, and effectively market your services?

In this episode of OTPreneur, Sarah Putt and Jayson Davies dive into the world of marketing for OT entrepreneurs, sharing expert advice, strategies, and personal experiences to help you overcome common challenges and take your business to new heights.

From lead magnets and social media tactics to building trust and relationships, let Sarah and Jayson be your guides on this journey.

Don't miss out - hit play now and better understand marketing in the OT world!

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📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

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Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they take you behind the scenes of hosting a virtual conference in the latest episode of OTPreneur. In this revealing discussion, Jayson shares his experiences and insights from running multiple online conferences, including the 2023 OT Schoolhouse Conference. From the challenges of multitasking to the importance of incorporating diversity and personal touches, Jayson and Sarah explore the intricacies of planning and executing a successful virtual conference. If you have a desire to bring people together online or in person, this is a must listen.

Episode Objectives:

• Gain insight into the behind-the-scenes of hosting a virtual conference, including the challenges and considerations involved.
  
  
• Understand the importance of diversity and inclusion in conference planning and execution.
  
  
• Learn strategies for injecting personal touches and unique elements into your conference to create a memorable and engaging experience for attendees.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Are you an occupational therapy entrepreneur struggling with the idea of hiring staff for your business? In this episode of OTPreneur, Sarah and Jayson dive into the challenges and rewards of hiring in the early stages of building a practice. 

From navigating paperwork and onboarding to nurturing a supportive team culture, they provide valuable insights and tips for successfully expanding your business. Don't miss out on this episode packed with practical advice and real-life experiences. Tune in now and get the guidance you need to take your entrepreneurial journey to the next level.

View the full show notes on the OTPreneur Website

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of OTPreneur, hosts Sarah Putt and Jayson Davies dive into the world of online businesses. They discuss the various aspects of creating and marketing online courses, conferences, and communities, sharing their own experiences and valuable insights.

We'll cover the importance of building an audience and marketing your online course effectively. We also explore the fear of being on camera and how to overcome it, as well as the advantages of offering live courses versus recorded ones. Pricing, the need for extensive knowledge in the subject matter, and building trust and credibility with your audience are all discussed in this tenth episodes of the OTPreneur podcast

So, be sure to tune in to this informative episode and gain valuable insights for your own online OTPreneur journey.

Objectives: 

• Identify the key components and strategies involved in packaging and marketing an online conference or course for maximum audience engagement.
  
  
• Analyze the different options for delivering online courses, including live, recorded, or a combination of both, and determine the best approach based on target audience and desired outcomes.
  
  
• Evaluate the benefits and challenges of building and maintaining an online community related to a specific topic or industry, and utilize feedback from members to enhance the community experience.
  
  
• Apply techniques for overcoming fears and building confidence in presenting and promoting online businesses, including podcasts and webinars, to effectively connect with and engage an audience.

Enjoy the show! 

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

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Today on the podcast, we are discussing the valuable insights we have received throughout their journey as entrepreneurs. We share our personal experiences and share the best advice we have received as an OTPreneur.

From DIY approaches to the importance of understanding the process, we provide actionable tips to help you navigate your entrepreneurial endeavor.

So grab a cup of coffee, sit back, and join us as we share the best advice we've ever received on starting your OT business.

Objectives:

• Identify key factors to consider when starting an occupational therapy business.
• Recognize the importance of learning and understanding the process behind setting up a business.
• Describe the benefits of doing it yourself (DIY) versus relying on someone else to do everything for you.
• Discuss the value of learning and appreciating the effort it takes to complete tasks in your business.

Timestamps

[00:01:12] Intro, shoutout to Alexis.
[00:03:10] DIY your OT business, learn and grow.
[00:08:45] Difficulty with payroll company forces self-reliance.
[00:12:33] Stick with [insert your idea here] for a year.
[00:18:03] Focus on unseen foundations for business success.
[00:19:18] Courses, conferences, community, business support. Join us.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Are you tired of receiving generic business advice from people who don't even know what OT is?

Yeah? Well, you're not alone.

In this episode of the OTPreneur Podcast, we're tackling the worst pieces of business advice we've ever received and sharing what you can learn from it.

Join us as we dive into the dangers of blindly following pricing advice and explore the importance of understanding your niche and audience.

Whether you're a seasoned OT entrepreneur or just starting out, this episode will provide actionable tips to help you navigate the world of business advice and make informed decisions for your occupational therapy business. Don't miss out on this valuable discussion – tune in now!


Learning objectives for this episode:

1. Identify the potential negative impact of receiving bad business advice when starting an OT business.

2. Analyze the importance of understanding one's niche and target audience in determining the appropriate pricing strategy for a product or service.

3. Evaluate the potential consequences of overpricing or underpricing a product or service on the success of an OT business.

4. Apply the concept of niche specialization to develop a pricing strategy that aligns with the financial capabilities of the target audience.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Have you defined your business Niche?

In this episode, we delve into the power of niche and how it can be the key to your business success. Discover how experts in OTPreneurship found their niches, overcame challenges, and built thriving practices.

Join us as we explore the strategies to define your niche, connect with your audience, and launch your OT business.

Tune in now and unlock the secrets to OTPreneurial success!


Learning objectives for this episode:

1. Evaluate the importance of defining and refining a niche in the field of occupational therapy entrepreneurship.

2. Analyze the process of identifying and researching a target audience to determine their specific needs and interests.

3. Determine the unique qualities and expertise that set an individual apart and can be leveraged to develop a niche in occupational therapy entrepreneurship.

4. Apply the concept of "niching down" to focus on a specific market segment, saving time and resources while hyper-focusing on meeting the needs of a particular clientele.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Get ready to learn from our cringe-worthy mistakes in this episode of OTPreneur.

Join hosts Sarah Putt and Jayson Davies as they spill the beans on the biggest blunders they've made in their entrepreneurial journey. From legal entity mix-ups to botched hiring decisions, they'll share valuable lessons that every OTpreneur needs to hear.

Don't let these mistakes happen to you!

It's time to turn those fails into epic triumphs. Let's dive in, OTpreneurs! 🎧

Episode Objectives:

• Identify legal requirements and considerations for structuring a business as an OT practitioner.
  
  
• Explain the benefits and challenges of hiring virtual assistants or in-person assistants in a business setting.
  
  
• Develop effective systems and processes for delegating tasks and managing a team in an OT practice.
  
  
• Reflect on personal mistakes and failures as opportunities for growth and learning in the entrepreneurial journey.
  
  

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L  as they delve into the world of client care as a business model for OTPs. 

From the expenses involved to scaling your practice, they cover it all. Discover the pros and cons to this model, learn from their personal experiences, and gain valuable insights to take your occupational therapy practice to the next level. 

Don't miss out on this podcast designed specifically for OT entrepreneurs.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of OTPreneur, Sarah and Jayson discuss the importance of validating your idea when starting a new project or business. 

We share our experiences and insights on how to validate ideas and gather feedback from your target audience. The episode covers various methods of validation, including offering discounts to people on a waitlist or presale, engaging with Facebook groups and attending live events and conferences. We also emphasize the value of social media in gathering feedback and understanding what people want. 

Sarah and Jayson share personal stories of how they validated their own business ideas, such as starting a podcast and private practice. They discuss the fear that comes with starting a new venture and the importance of being open to change and trying new things. 

The episode concludes with a discussion on monetizing the business, conducting market research, and understanding competition. 

Join Sarah and Jayson on this episode of OTPreneur to learn more about the power of validation and feedback in entrepreneurship.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time