The Outbound Room by LeadHaste

Before we pay to enrich a B2B lead list, we check where each company's email is routed. It is a small, low-cost step that helps us decide which companies to prioritize for a cold-email campaign—and which enrichments may not be worth buying yet.

In this first episode, Dimitar explains what an MX lookup tells you, how LeadHaste groups providers, and why the right decision changes with the size of your total addressable market. He also explains how we connect provider data to actual campaign replies instead of treating a lookup as a guarantee of inbox placement.

Takeaway: check the company domains before paying to find every contact, then track whether the groups perform differently for your audience and offer.

Hosted by Dimitar Petkov of LeadHaste. The Outbound Room covers what we tried, what happened, and what we'd do differently in B2B outbound.