What happens when your company screws up, or worse, when someone else does something that screws you? How would you handle the situation? Insights this episode from two professional public relations managers. In the first conversation, Allen Forkner, PR Manager for Swanson Russell Agency (www.swansonrussell.com) talks about what companies can do to minimize self-inflicted damage. Then, Gary Giudice, founder of Blue Heron Communications (www.blueheroncomm.com) offers his very unique perspective. Gary and Blue Heron were the PR agency when Smith & Wesson Company cut their infamous "deal" with the Clinton Administration. Two decades later, it's still a sore point with former S&W customers.