The Outlaws of Demand

Have you ever been to a restaurant and no one worked the host or hostess stand?

It seemingly takes forever to get anyone’s attention – because everyone’s running around busy doing their jobs.

The folks in the restaurant are cooking, serving, working on the expo line, talking with customers, and just generally running the restaurant as it stands today – Serving the current customers, they’re too busy to look up and see the brand new customers waiting at the front of the store.

How many times have you left in a situation like this where you couldn’t get noticed fast enough. Now think back to the last time you went to a business to business type website. Were you met with a host or were you met with the wall of friction… with the wall of waiting… with a company too busy to look up from what they were doing to give you the time of day – and how many times have you left that experience because you couldn’t get an answer.

Even the times you pushed through how many times have you not gotten a response either in time (or ever)?

It’s these considerations we need to make as we design our own customer experiences and it’s time to consider how we can have a better host like experience with every customer interaction.

Have you ever been to a restaurant and no one worked the host or hostess stand?

It seemingly takes forever to get anyone’s attention – because everyone’s running around busy doing their jobs.

The folks in the restaurant are cooking, serving, working on the expo line, talking with customers, and just generally running the restaurant as it stands today – Serving the current customers, they’re too busy to look up and see the brand new customers waiting at the front of the store.

How many times have you left in a situation like this where you couldn’t get noticed fast enough. Now think back to the last time you went to a business to business type website. Were you met with a host or were you met with the wall of friction… with the wall of waiting… with a company too busy to look up from what they were doing to give you the time of day – and how many times have you left that experience because you couldn’t get an answer.

Even the times you pushed through how many times have you not gotten a response either in time (or ever)?

It’s these considerations we need to make as we design our own customer experiences and it’s time to consider how we can have a better host like experience with every customer interaction.

In this episode, I’ll describe how I’ve been making podcast episodes for both this podcast and the one at dialog.fm.

The workflows are very different.

I’ll also describe the equipment and apps that I use.

In this episode, I’ll describe how I’ve been making podcast episodes for both this podcast and the one at dialog.fm.

The workflows are very different.

I’ll also describe the equipment and apps that I use.

What I want to tell you about today is a new podcast we have over on dialog.fm.

Now Dialog is a podcast about marketing in the age of the customer and anything that goes along with those kinds of things. So, if you are in a B2B sales or marketing role you will probably find this useful. If you’re in an executive leadership role of a B2B company then you definitely will want to check this out there are there a lot of things like #ConversationalMarketing, account-based marketing that we’re going to touch on because sometimes they get reduced to a tip or a tactic that is just so granular. But there’s a lot more to these kinds of concepts and we’re going to break them down.

We’re going to understand a little bit more together about why one might want to apply some this to their business; and even go through some mini courses on how to actually do it (and not just from the tactical marketing ops perspective). It’s about how are we going to execute a new way of doing business together so if that is up your alley you’ll be able to find a link to the show here

…and since you’re on the inside here if you leave a review for the new show and send it to [email protected] (that’s my email) then you will get a special something from me

What I want to tell you about today is a new podcast we have over on dialog.fm.

Now Dialog is a podcast about marketing in the age of the customer and anything that goes along with those kinds of things. So, if you are in a B2B sales or marketing role you will probably find this useful. If you’re in an executive leadership role of a B2B company then you definitely will want to check this out there are there a lot of things like #ConversationalMarketing, account-based marketing that we’re going to touch on because sometimes they get reduced to a tip or a tactic that is just so granular. But there’s a lot more to these kinds of concepts and we’re going to break them down.

We’re going to understand a little bit more together about why one might want to apply some this to their business; and even go through some mini courses on how to actually do it (and not just from the tactical marketing ops perspective). It’s about how are we going to execute a new way of doing business together so if that is up your alley you’ll be able to find a link to the show here

…and since you’re on the inside here if you leave a review for the new show and send it to [email protected] (that’s my email) then you will get a special something from me

Hello and welcome to Deep Thoughts.

I am Chris Handy.

It’s episode zero and issue zero of this newsletter that is going to be coupled with a personal podcast here called deep thoughts.

You can subscribe to the podcast in your favorite player using this feed

You are getting an early look at an inside view into my brain and I invite you to enjoy the insanity that lies within.

What’s amazing about the Internet these days is it there’s all kinds ways to connect and go out to Facebook and LinkedIn and Twitter and all these places and you can broadcast and it all that’s great.

But there’s just nothing like a one-on-one connection and that’s the kind of thing that’s is lacking in what’s going on on Facebook and Instagram especially.

I think that there’s a better way to connect with people.

I think that that’s here in our one on one email format so I want to send you an update once a week.

I’ll be sitting down Sunday afternoons to finish it off and record and write this introduction and share some of the things that have been going on over the last week.

There’s a lot of personal and business type things that I’ll be talking about in issue number one, but for the crowd is here for issue zero.

I want to just welcome you and say thank you for giving me an early try.

I want to invite you to shoot me back a note and to ask me a question and tell me what you been doing. Also let’s just get a little dialogue going because it may have been a while since we’ve talked. I would love to catch back up with you.

I know the way that a lot of the folks that I talk to ends up being the iMessage or some other direct one on one medium versus this huge canvas of the social network so let’s get back to basics shall we?

…and I’ll share what I’m learning week to week with you and if you have any commentary, corrections or anything you want to share with me please hit me back.

I’m excited to begin this journey with do you and I think we can go pretty deep together.

Look for an audio update most times. I believe an important part of the process is that you and I get to share a few minutes together.

I’ll try and keep it less than 5 or 10 minutes every time and just gonna tell you what’s been going. I’ll give you a personal update next time you know where it where we where is the fam, what’s going on and how’s everything going and what are we got cooking over at all for ClosedWon you know if that’s your thing. I’ll talk with you soon, and don’t forget to shoot me back at reply.

Hello and welcome to Deep Thoughts.

I am Chris Handy.

It’s episode zero and issue zero of this newsletter that is going to be coupled with a personal podcast here called deep thoughts.

You can subscribe to the podcast in your favorite player using this feed

You are getting an early look at an inside view into my brain and I invite you to enjoy the insanity that lies within.

What’s amazing about the Internet these days is it there’s all kinds ways to connect and go out to Facebook and LinkedIn and Twitter and all these places and you can broadcast and it all that’s great.

But there’s just nothing like a one-on-one connection and that’s the kind of thing that’s is lacking in what’s going on on Facebook and Instagram especially.

I think that there’s a better way to connect with people.

I think that that’s here in our one on one email format so I want to send you an update once a week.

I’ll be sitting down Sunday afternoons to finish it off and record and write this introduction and share some of the things that have been going on over the last week.

There’s a lot of personal and business type things that I’ll be talking about in issue number one, but for the crowd is here for issue zero.

I want to just welcome you and say thank you for giving me an early try.

I want to invite you to shoot me back a note and to ask me a question and tell me what you been doing. Also let’s just get a little dialogue going because it may have been a while since we’ve talked. I would love to catch back up with you.

I know the way that a lot of the folks that I talk to ends up being the iMessage or some other direct one on one medium versus this huge canvas of the social network so let’s get back to basics shall we?

…and I’ll share what I’m learning week to week with you and if you have any commentary, corrections or anything you want to share with me please hit me back.

I’m excited to begin this journey with do you and I think we can go pretty deep together.

Look for an audio update most times. I believe an important part of the process is that you and I get to share a few minutes together.

I’ll try and keep it less than 5 or 10 minutes every time and just gonna tell you what’s been going. I’ll give you a personal update next time you know where it where we where is the fam, what’s going on and how’s everything going and what are we got cooking over at all for ClosedWon you know if that’s your thing. I’ll talk with you soon, and don’t forget to shoot me back at reply.