Quantity or quality? When it comes to marketing and brand-building, it’s ideally both! But when time is limited, quantity needs to have priority and perfectionism needs to be discarded. Keeping the steady flow of communication about the brand (who I am, what I’m doing, and what I’m about) is more important than taking a lot of extra time to make sure everything is polished.

Sometimes we get so worried and worked up about a situation that we make it much worse in our head than it is in real life. We can put ourselves through through 100x more hardship in our own minds than our bodies will ever have to endure. I was guilty of this type of inflation last weekend. The difficulty I had imagined for myself going into my race was far greater than what I actually had to deal with. It was good practice, though, as I learn how to anticipate potential obstacles without psyching myself out.

“Success” can be a very subjective word. It often means different things to different people. A lot of it comes down to your expectations. I try to find that sweet spot where realism and idealism meet - given what I am capable of at this point, what is the best possible result that I could expect? At the same time, the risks need to be weighed against the possible rewards. If I push myself as hard as I possibly can, what do I stand to gain? What do I stand to lose? In this episode, I think through these issues as I head into my race and consider how they may be applied to other areas of life as well.

In this episode, I continue on the theme of priorities from the last episode. Because we were not created to be single-faceted beings, only doing one thing every day throughout our lives, we have the responsibility of managing multiple aspects of life: faith, family, finances, health, hobbies, etc. As a result, we all have to make choices between multiple good options like: spend time with my family or work on something that will feed/support my family. Properly ordering and integrating this priorities is essential to living life well.

My business is supposed to support my family, not the other way around. That’s always worth noting because the business will always take whatever time and effort I can give. It’s important to keep my priorities straight and always remember who and what is supposed to come first in my life.

In this episode of the Output Habit Podcast, I give another update on how my TikTok project is going, how I’m using LinkedIn to document the process, and I share an unexpected retail story that left me feeling encouraged.

After one week into my Tik Tok experiment, I document the results so far and share some of my initial observations.

When I had Darren Doane on the podcast, he was kind enough to offer some very specific advice tailored to my personal business context. In this episode of the Output Habit Podcast, I talk about the first steps that I’ve taken to apply that advice and my initial thoughts as I make these adjustments.

In this episode, I take some time to reflect back on my interview with Darren Doane and think a little deeper about a couple of the things he said. The emergence of parallel economies that we see happening in the world right now presents some interesting opportunities for those who are paying attention and are prepared to communicate who they are and what they value.

I'm excited to share this special episode of the Output Habit Podcast with you! My guest this week was Darren Doane of the Doane Creative Agency and he shares about how he is starting to pivot again in his business. For the past 3 years he has been teaching himself how social media and brand building work and has become one of the most thoughtful people in the world on these topics. Now he is evaluating how to best capitalize on what he has learned so far and shares some of his early observations right here on the Output Habit Podcast. To hear more about his "punk rock" background as a film maker and get more context for his outlook on the world, you can check out any of the podcast links below:

Doanecast Ep 1 "Don't Let Your Content Be Precious": https://podcasts.apple.com/us/podcast/flashback-episode-1-dont-let-your-content-be-precious/id1451774190?i=1000524823077

182 News Ep 42 "Darren Doane Interview": https://www.youtube.com/watch?v=rrnwG7gAehI

Life On Target Ep 30 "Build Strong Brands Through Hustle and Persistence": https://podcasts.apple.com/us/podcast/building-strong-brands-through-hustle-and-persistence/id1596485782?i=1000564158262

You can also follow Darren on social media:

Instagram - @doanecreativeofficial

TikTok - @doaneit

LinkedIn - Darren Doane

To follow how I'm taking Darren's concepts and applying them in my own business, you can follow me at:

Instagram - @outputhabit

TikTok - @outputhabitxs

Facebook Page - Output Habit

LinkedIn - Mark Robinson

And you can also check out my retail website here (any purchases on this site support our family business): www.amway.com/myshop/outputhabit

You can always DM me with any questions or email at [email protected]

Thanks for listening!